About Us

The Wooden Toy Co was founded in Melton, Victoria by Chloe and Leon Mortimer during the COVID-19 shutdowns in 2020. 

Prior to the pandemic we had built a successful and fast-growing exhibition stand building company (Events 720), which experienced a complete industry wide hibernation while bans on mass gatherings are in place.

The sudden disruption to our business operations gave us a unique opportunity to increase our focus on our children’s play while we were at home.  As parents who are passionate about encouraging children’s learning and development along their natural trajectory, this extra time at home allowed us to dive into this daily.

Open-ended toys and play have always been a focus in our house, and we have invested heavily in many Grimms and Grapat items over the years.  Constant supply issues and long wait times for purchasing new toys has made us repeatedly ask the same question, why do we need to wait so long to get good quality wooden toys?

Having significant timber manufacturing experience, skills and equipment being underutilized has provided the perfect opportunity to seek to address these issues while contributing to the rebuild of the local and national Australian economy by first keeping, and then creating local manufacturing jobs. Something we both believe in and take responsibility to deliver on.

We have focused on making everything about The Wooden Toy Co as sustainable as possible, with 90% of materials being FSC & PEFC certified, including the use of sustainably grown and replanted Australian Hardwood for our blocks, something that to the best of our knowledge is a world first. 

Ultimately our aim is to make it is easy as possible for our customers to quickly enjoy playing with our high-quality toys.  These 3 things influence and guide all our decisions.

At The Wooden Toy Co we work hard to create beautiful, functional and robust products that enhance a child’s natural ability to learn and grow and we cannot wait to share our products with you and your family.

Thanks for your support