1. Introduction

The Wooden Toy Co want to create the best experience for you when interacting with our products, services and marketing content. To achieve this, we have developed our Privacy Policy to ensure that you can engage with us without having your data compromised. To provide better service and ensure we deliver better products, we will ask for more information regarding the way you might require or engage with our services, and this will be collated and stored with any previous data that we have collected from you. This policy sets out to explain the way that we collect, store and use the data we collect. If you have any questions or concerns regarding this Privacy Policy, or you are concerned with the way that your data was handled, please contact us immediately.

  1. About Our Policy

This policy sets out all of the essential information that relates to how we use, collect and store data and the relationship between your data and The Wooden Toy Co. This policy applies to all The Wooden Toy Co services and any associated services. The terms that govern your use of our services and products is set out in the Terms and Conditions.

As we are always developing new products and offering new services there may be further updates to this Privacy Policy as well as the need for additional policies to ensure that your data is protected and used within acceptable and intentional use. In future should changes occur we will keep you updated and informed. Until such time as this is needed, this Privacy Policy will govern all collection, use and storage of personal information.

With this policy we aim to:

  1. Inform you of what information we collect about you, the way we use or analyse your data, where we store your information and who we share your information with;
  2. How use of your data helps us improve and enhance your interactions with us; and
  3. Explain what rights you have regarding all aspects of this above two points.

Our aim with this policy is to help you better understand the way that we collect data, what we do with that data and your rights if we acquire your information. We believe in providing you with the best possible service. We also strongly believe that you have the right to have your data protected and we take our privacy obligations very seriously. If you disagree with the way that we use your data please be aware of the below rights that you have in accordance with data protection regulations.

  1. Your Rights and Preferences

You may be aware around the recent changes in legislation to data and its protection, namely the General Data Protection Regulation (‘GDPR’). The GDPR allows certain rights to some individuals regarding how an organisation collects, stores and uses their data. Some of these rights are:

Right of Access - the right to be informed of and request access to the personal data we process about you;

Right to Rectification - the right to request that we amend or update your personal data where it is inaccurate or incomplete

Right to Erasure - the right to request that we delete your personal data;

Right to Restrict - the right to request that we temporarily or permanently stop processing all or some of your personal data;

Right to Object -

the right, at any time, to object to us processing your personal data on grounds relating to your particular situation;

the right to object to your personal data being processed for direct marketing purposes;

Right to Data Portability - the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party’s service.

To help enable you to act on these rights you will be provided with options to control the subscription and notifications that you receive via email from The Wooden Toy Co. At the bottom on each Marketing and Sales informational email that you may receive from The Wooden Toy Co there will be an option to receive no further communication of that nature from The Wooden Toy Co.

Requests to amend your personal data will be obeyed within 36 hours from initial request. Requests for a copy of your personal data will be provided within 36 hours in a suitable format. Requests to remove your personal data from our database will be complied with within 24 hours from initial request and will be conducted to GDPR specifications on effective removal of data.

  1. Information We Collect

We collect personal information in the following ways:

  1. When you complete the Contact Us form on our website
  2. When you purchase a product from our website
  3. When you complete a Form on any page to request our marketing materials or content offers
  4. When you complete the Form to request a Consultation on any page of our website
  5. From third parties – we work with a number of agencies who may have been contracted to deliver work for you, or that you may have initially contacted to completed work or a quote for work for you and that party has given us your personal data to complete the work on their behalf or with their permission.

We use personal data to make further contact if you make a purchase or you have completed the form on the Contact Us page for us to get in contact with you.

You are free to explore our website without providing us with any personal information, however to access our resources, offers or products you may need to provide your personal information. Once this has occurred, we collect navigational information relating to which pages on our website you might view.

The personal information consists of any information that you have voluntarily provided to us when completing a form or purchasing a product on our website or any existing advertisements located anywhere on the Internet. Personal information can consist of any personal identifiers such as your name, email address, phone number, company name or position title. There may be further requests for feedback or review on the products that you have purchased, discounts offered to you, new items, as well as loyalty program offerings.

Personal information may also include any information about you that is available on the Internet, such as from any social sharing sites such as Facebook, LinkedIn, Twitter, Instagram and Google as well as any publicly listed sites that we may acquire from service providers.

Personal information may also include Navigational Information and Payment Information which may identify an individual.  Navigational information refers to information about your computer and your visits to the The Wooden Toy Co website such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed.


The Wooden Toy Co uses cookies on our website as well as other similar technology such as web beacons, to track users movement around the website, gather demographic information about our user base, administer the website and identify trends, allowing us to analyse this data. For any concerns on use of cookies on our website please contact us for further information.

We use cookies when you visit our site, but you can control these through your browser settings. You can find out how to manage cookies on your devices below.

What are cookies?

Cookies are data files that can hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website.

How do we use them?

We use cookies for:

  • essential operations, like site navigation
  • allowing you to add items to your cart
  • analysing visitor numbers and behaviours, such as what pages are frequently visited
  • assessing the success of our advertising campaigns, offers and communications
  • targeting suitable advertising messages
  • understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites

What types of cookies do we use?

There are four main types.

(1) Site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Cart".

(2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

(3) Customer preference cookies – when you're browsing or shopping, these cookies will remember your preferences (like your language or location), so we can make your shopping experience seamless, and more personal to you.

(4) Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

How to manage cookies

Most browsers allow you to manage cookies saved on your device – just head to the help section of your browser. But don’t forget, if you modify your settings to block all cookies, you may not be able to access parts of our site or our service.

Information about children

Our website, products and services are not offered to children under the age of 18. By purchasing on our website you are acknowledging that you are at least 18 years of age.

  1. How We Use the Information We Collect

We use the information that we collect in accordance with this Privacy Policy exclusively. Customers who engage our services and products are obligated to comply with this Privacy Policy.

We will never sell your information to third parties. We do not intend to distribute personal data for any financial gain.

 We will always obtain your consent for any transferring of your data to any other service providers that you may wish to act on our behalf, or in replacement of The Wooden Toy Co.

 We may use your personal information for the following:

  • Improve your browsing experience with our website, allowing for a more personalised experience with our website, service or products;
  • Send information or content we have created that we think may be of interest to you, mainly by way of email but we could also engage in postal service, or telephone service
  • To keep you updated with marketing communications we think may enhance your interaction with our products or services or may be of a general help to your business practices, this could be done via email, postal service or telephone communications;
  • Promote use of our products and services and share promotional and informative content through email, post or telephone;
  • Provide statistical data for any content or marketing purposes which may be accessed by other companies, with no identifying qualifiers and ensuring full anonymity for an individual’s personal data;
  • Send information to you regarding any legal documents, policies or Terms of Conditions including any updates that we may need to communicate, this can occur even if you have unsubscribed and opted out of emails but we still have a record of your data.

We use the personal information collected through our Contact Us page to detect, prevent or resolve any security issues and respond to customer requests for help and support.

For any customers from any European region, our legal basis for collecting any data that you voluntarily submit to The Wooden Toy Co is to perform a legitimate interest in pursuing a working contract with you. In order to achieve this successfully we will have your consent to have access to your personal data. The legitimate reasoning for using your personal data to enter into a contract for work with you will not override your rights as granted through the introduction of the GDPR. If we ask you to provide personal information which may be mandatory to fulfil a working contract we will make clear the implications if these are not provided, while at all times maintaining legitimate interest are inline with your data protection rights.

We post customer testimonials on our website as well as using them for marketing and promotional material that may be distributed on social sharing sites or shared via email, post or telephone. We always obtain consent from customers before sharing any testimonials in which individual customers may be identified.

Credit card information

If you are a customer of The Wooden Toy Co and you supply a credit card in which to purchase our products, we use this information to obtain payment from you only. We use a third-party service provider to process payment for our services or products. This service provider is permitted to process payment on our behalf, however they are not permitted to store, retain or use information you provide outside the scope of this payment processing.

Payment Processing

The Wooden Toy Co engages third party services to complete our payment processing and CRM storage of data for contract performance which stores personal information related to each individual contract that we enter. The Wooden Toy Co relies on the security of third party services and works with these services to ensure that your personal information is stored securely and is inaccessible to unauthorised persons at all times. The information that is related to these third party services is only used to functional, legitimate business purposes in order to fulfil contract performance when you purchase items, products or services from The Wooden Toy Co.

Security of your Personal Information

We use a variety of security technologies and procedures to help protect your personal information. We employ authorised access for only staff that is authorised to have access to your personal information and we use secure log in credentials to prevent unauthorized access, use or disclosure. We secure the personal information you provide on computer servers in a controlled, secure environment, preventing unauthorized access, use or disclosure. We engage appropriate physical, technical and organizational measures to protect personal information.

Public Forums, Blog Comments or Community Posts

We offer publicly accessible messages on our blog posts and on our social media page. Please keep in mind that if you directly disclose any information in a message that is posted on our blog post or social sharing page this information may be collected and used by others. We will correct or delete any information you have posted on any of our websites that allow messages or on any of our social media sites, if you request us to.

  1. Sharing the Information We Collect

Company Acquisition

In the event that The Wooden Toy Co is bought, acquired or merges with another company in the event of a company sale, bankruptcy or otherwise, the company acquiring The Wooden Toy Co will also acquire our assets and they would receive all information collected from our website. If this should occur you will receive adequate notice via email, postal service, telephone communications and prominent notices that will be visible on all of our website pages. You will be dutifully informed of any change in ownership that may affect the ownership of your personal information and what you are able to do regarding your rights governing your personal information.

 Legal Disclosure

If The Wooden Toy Co is required by law to use or disclose your information we reserve the right to provide the information that is requested of us. This is especially important in the case where information is required to protect our rights, protect the safety of anyone where applicable, any fraud investigation or any legal or court process that we are asked to comply with.


  1. International Transfer of Information

At the present time The Wooden Toy Co operates within Australia and New Zealand. We do not have an office or branch in New Zealand however and all of the business operations for events in New Zealand are controlled within Australia and the same guidelines around service providers (see above) applies.

 The Wooden Toy Co does not operate with any international affiliate companies with who it would be necessary or appropriate to share personal information with.

 If in the future, The Wooden Toy Co does branch out and open international offices we will contact you with appropriate notice via email, postal service or telephone communications and inform you of what implications that could mean for you personal information.


  1. Data Retention and Deletion


We retain personal information where we have a legitimate business reason to require the information. The length of time that is required to retain this information can be dictated by the purpose that was founded as the reason for having the personal information.

 Where the personal information relates to a customer who has engaged The Wooden Toy Co and paid for products and services, we will retain your personal information for an adequate amount of time so as to satisfy any local financial auditing requirements for both parties. Once this has been satisfied and there is no longer a legitimate business reason to possess the data we will either delete your data or if this is not reasonable we will securely store your data and ensure that we segregate the data so there is no further use of the data until such time that it can be properly deleted or anonymised.

 If you have elected to receive marketing information from us, such as through form submission or expressed desire to receive marketing information, we will retain your personal data until such time that you inform us, either through expressed removal request or unsubscribing from our email services, at which time we will delete or segregate your data so that it is stored securely until such time that it will be deleted. Other ways that we may choose to delete or segregate your personal information will be dictated by the level of engagement with The Wooden Toy Co marketing information. With extremely low engagement results we will automatically delete or segregate your personal information until such time as it can be securely deleted.


Any requests for deletion of your personal information will be complied with within 48 hours from the initial request. All deletion of personal information will be compliant with the guidelines provided by GDPR.


  1. How to Access and Control Your Data

As per your rights indicated above (note this is not an exhaustive list of rights afforded to you under the GDPR or similar legislation), you have the right to request that we access your data that is recorded with us at any time. This request will be complied with within 48hours of the initial request being made.

 You can request restriction of the processing of your data and request that we provide you a copy of any processing of personal information that had already occurred.

 In order to collect and process your personal information we must have your consent as to the personal information that you have provided. You have the right to withdraw the consent at any time through multiple channels. There are unsubscribe and “opt-out” options in our email communications, however you are able to contact us via any communication means, i.e. email, telephone or postal service and request that we cease processing your personal information as per your withdrawal of consent. Note that this doesn’t negate any legal processing of your personal information that occurred prior to the withdrawal of your consent.

 You have the right to complain about our collection and use of your personal information to a data protection authority.

 To exercise your right to access, amend or delete your personal information held with us, or to raise concerns about any specific sections in this policy, please get in touch with us in one of the following ways:

The Wooden Toy Co

Postal Address: 1/16 Harrison Court, Melton, VIC 3337

Phone: +61 039131 1625

Email: info@thewoodentoyco.com